Top 5 Free to Play Games Performance on Unified Platform in Kenya Q4 2021

The fourth quarter of 2021 saw notable activity in the Kenyan market for free-to-play games. Here’s a closer look at the performance metrics of the top 5 games during this period:

PUBG MOBILE had a dynamic quarter with its weekly revenue peaking at approximately $5.3K in the week of December 20. Weekly downloads fluctuated, with a significant spike to 20.4K in the final week of December. Active users showed a steady increase, starting at around 174K in late September and reaching over 212K by the end of the year.

Candy Crush Saga maintained solid weekly revenue throughout the quarter, peaking at roughly $4.9K in mid-October. Downloads were highest at the beginning of October with 20.5K and saw a gradual decline towards the end of the year. Active users remained relatively stable, averaging around 230K to 240K weekly.

eFootball™ 2024 showed consistent weekly revenue, with notable peaks at $3.7K and $3.6K in mid and late December respectively. Downloads saw an increase towards the end of the quarter, hitting a high of 5.7K in mid-December. Active users saw a significant jump in mid-December, reaching approximately 141K.

Roblox experienced varied weekly revenue, peaking at around $3.8K in the final week of December. Downloads showed a peak of 5.1K in early October and another of 4.9K towards the end of December. Active users remained fairly consistent, averaging around 80K to 85K throughout the quarter.

Call of Duty®: Mobile had a steady revenue stream, with a peak of approximately $2.4K in late December. Weekly downloads were highest at 1.8K in early October but generally remained under 1.6K for the rest of the quarter. Active users fluctuated slightly but stayed around the 10K to 12K range.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.